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Content Strategist

Apply now Job no: 494183
Work type: Academic Staff - 12 Month
Location: Platteville
Categories: Office and Administrative

 Position Summary:

The Division of Professional Studies at the University of Wisconsin-Platteville is seeking an experienced, exceptionally skilled communications expert to join its team as a Content Strategist.  The Content Strategist will be joining a growing digital content team and will be able to actively participate in shaping content creation for the division.

If you have a deep understanding of digital trends, outstanding analytical abilities, and are a proactive problem-solver this role could be a good fit for you.  The Content Strategist will collaborate with cross-functional team members and will play a pivotal role in planning and developing communications and marketing content for the unique audiences of the division.  Physically located on the UW-Platteville campus in Platteville, Wisconsin, this position is an annual appointment with a period of employment beginning as soon as possible.  The annual salary is $46,000, depending on qualifications and/or experience.

Responsibilities:

  • Leads content strategy development; reviews overall content to ensure best practices, UW-Platteville standards, and accurate messaging.
  • Writes, produces, and edits content that accurately reflects the overall university brand through multiple platforms.
  • Reviews web content for accuracy, functionality, and nomenclature.
  • Assists with SEO strategy and assessment.
  • Works with the leadership team, marketing and communications teams, and division staff to identify communication needs.
  • Be an active participant in following applicable safety rules and regulations, including necessary training and drills.

What You’ll Need to Succeed:

Minimum Qualifications:

  • Bachelor’s degree in communications, marketing, or relevant field.
  • 2-3 years of work experience in communications with emphasis on content strategy, content management, and content creation for multiple audiences.
  • Experience defining key messages and insights for a brand.
  • Strong copywriting skills, combined with the ability to create, revise, direct, and repurpose content to meet the strategic goals of the division and the university.
  • Demonstrated research and interview skills.
  • Excellent conceptual thinking and presentation skills with ability to clearly explain rationale and recommendations to teammates.
  • Ability to work in a fast-paced and diverse work environment.
  • Standout problem solver with excellent communication and organizational skills.
  • Have a good eye for design and be able to communicate and collaborate with writers, editors, graphic designers, and the marketing team to influence how content will be presented or distributed in multiple formats.
  • Understand modern content channels (websites, print materials, social media, podcasts, etc.).
  • Light Google Analytics experience (page views, bounce rate, time-on-site, etc.).

 

Preferred Qualifications:

  • Master’s degree in communications, marketing, or relevant field.
  • Experience working in higher education.
  • Experience in or knowledge of project management.

Why It’s Great to be a Pioneer:

Department Information:

Information on the University of Wisconsin-Platteville Division of Professional Studies can be found at https://www.uwplatt.edu/professional-studies.

 

Campus Information: The University of Wisconsin-Platteville, founded in 1866, enrolls about 8,000 students in 42 baccalaureate and 6 master's programs. It possesses institutional strengths in middle level education, engineering, industrial technology, agriculture, criminal justice and business. The campus is located in Southwest Wisconsin's largest and most historic community. The region offers excellent school systems, high quality medical and hospital facilities, outstanding recreational opportunities, and vibrant businesses and industries. UW-Platteville is a cultural and educational center for the Tri-State region of Illinois, Iowa and Wisconsin.

 Application Deadline:

To ensure full consideration applications must be received by November 25, 2018.

How to Apply:

The following documents are required for applicant consideration:

  • Letter of application addressing each required qualifications
  • A current resume
  • Contact information (name, telephone number, and email address) for three professional references.

For questions regarding this position, please contact:

            Pam Mootz at mootzp@uwplatt.edu

We Support Diversity and Inclusion:

Our mission is to foster a diverse environment that contributes to an inclusive culture and climate by promoting critical discourse and meaningful interactions between all members of our campus community.

Equal Employment Opportunity:

The University of Wisconsin-Platteville is committed to recruiting, supporting and fostering a diverse, inclusive and civil community of outstanding faculty, staff and students, and is an AA/EEO Employer. A criminal background check is required for employment. Applicants must be legally entitled to work in the U.S. at time of hire.

 

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The University of Wisconsin-Platteville is committed to recruiting, supporting and fostering a diverse, inclusive and civil community of outstanding faculty, staff and students, and is an AA/EEO Employer. A criminal background check is required for employment. Applicants must be legally entitled to work in the U.S. at time of hire.

In compliance with the Clery Act of 1998, the University of Wisconsin-Platteville Annual Security & Fire Safety Report is available for review. Call the UW-Platteville Campus Police Office at 608.342.1584 for a paper copy of the annual report.

Diversity Statement

Our mission is to foster a diverse environment that contributes to an inclusive culture and climate by promoting critical discourse and meaningful interactions between all members of our campus community.



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