Diversity Statement
Our mission is to foster a diverse environment that contributes to an inclusive culture and climate by promoting critical discourse and meaningful interactions between all members of our campus community.

Mission Statement
The mission of the Division of Diversity and Inclusion is to foster a diverse environment that contributes to an inclusive culture and climate by promoting critical discourse and meaningful interactions between all members of our campus community.

Vision Statement
We strive to create a campus that:

  • provides access and support for underserved populations;
  • has an inclusive and just culture;
  • values understanding, compassion, and acceptance;
  • is committed to the ideals of social justice;
  • prepares students for global citizenship;
  • and is collaborative, safe, and respectful.

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Director of Marketing and Communications

Apply now Job no: 494954
Work type: Academic Staff - 12 Month
Location: Platteville
Categories: Marketing

 

Position Summary:

Director of Marketing & Communications

We are excited for the Director of Marketing & Communications to build on our institution’s 154-year reputation and to amplify the distinctive brand for recruitment and philanthropic support. The University’s mission is achieving excellence, creating opportunities and empowering each individual.  We encourage you to review our full strategic plan, mission and vision statement here.  

The Director of Marketing & Communications is responsible for strategy, implementation, and measurement of University of Wisconsin - Platteville’s integrated marketing and public relations plan, website presence, social media presence, digital advertising, email communications and analytics.

The Director will create and strategically execute a plan to increase UW-Platteville’s public profile, visibility, and brand–recognition at the regional and national level using public relations, marketing, web and social media communication, targeted print and electronic communication, leadership communication, etc.

We encourage you to visit our website to learn about our university, our students, faculty and community. https://www.uwplatt.edu/about

Responsibilities:

The Director of Marketing & Communications will:

- Provide strategic leadership and direction for the University’s marketing, communications, and branding priorities

- Lead the Marketing and Communications Department with a team of experienced, creative, marketing professionals.

- Champion the University of Wisconsin-Platteville’s brand, serve as the brand ambassador, leading recruitment and representational marketing

- Lead communications with multiple groups including prospective and current students and families; alumni; faculty and staff; supporters, individuals and industry partners; community leaders; local and national media; higher education innovators; and elected officials.

- Develop and oversee strategies for digital marketing and content through web design, brand alignment, and an outreach plan to increase visibility, traffic and engagement across digital channels, including presence on Facebook, Instagram, Twitter, LinkedIn and other relevant social media.

- In collaboration with department team members and campus leaders, including faculty, assess and refresh marketing materials to drive success with established goals.

- Direct and contribute to the writing, editing, and design of communication and marketing materials

- Provide editorial direction and supervise the design, production, and distribution of all UW-Platteville’s marketing and communication publications and printed material.

- Facilitate and oversee market research; working with outside vendors as needed.

- Provide expertise and advice to campus leadership regarding internal and external public relations matters.

- Create and implement integrated, outcome-based marketing and communications plans

- Stay abreast of marketing and communication practices and methodology

- Provide leadership in implementing new practices or modifying existing processes and policies to benefit the institution

- Prepare and implement a comprehensive media and public relations plan

Qualifications:

- Master's degree with an emphasis in communication, marketing, journalism or a related field and four years of professional communication, marketing, journalism or related experience, OR

- Bachelor's degree with an emphasis in communication, marketing, journalism or a related field and at least six years of professional communication, marketing, journalism or related experience, OR

- Bachelor’s degree in any field of study and at least eight years of professional communication, marketing, journalism or related experience.

- Experience in marketing team management; providing leadership to the managerial level across multiple functions.

- Experience creating fully integrated marketing campaigns, utilizing Email and Text campaigns, digital marketing, website efficiencies, outdoor media and traditional media with measured results.

- Familiarity with social media platforms, digital expertise, Google analytics or another website tracking tool

- Experience establishing branding and creative direction

- Excellent written and oral communication skills.

- Advanced experience in public relations, marketing, or communications capacity.

- Proven experience working with social media, Google Analytics, Search Engine Optimization (SEO), web accessibility best practices, web content management, and web application testing.

- Demonstrated appetite for innovation and eagerness to continue to learn as new media options emerge.

- Professionalism appropriate to represent the campus with internal and external audiences, including major industry partners.

- Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, listening, and emotional intelligence.

- Demonstrated value for the persuasive power of story.

Why It’s Great to be a Pioneer:

Campus Information: The University of Wisconsin-Platteville, founded in 1866, enrolls about 8,000 students in 42 baccalaureate and 6 master's programs. It possesses institutional strengths in middle level education, engineering, industrial technology, agriculture, criminal justice and business. The campus is located in Southwest Wisconsin's largest and most historic community. The region offers excellent school systems, high quality medical and hospital facilities, outstanding recreational opportunities, and vibrant businesses and industries. UW-Platteville is a cultural and educational center for the Tri-State region of Illinois, Iowa and Wisconsin

Application Deadline:

To ensure full consideration applications must be received by July 3rd

How to Apply:

The following documents are required for applicant consideration:

  • Letter of application addressing all required qualifications
  • A current resume
  • Contact information (name, telephone number, and email address) for 3 professional references.

We Support Diversity and Inclusion:

Our mission is to foster a diverse environment that contributes to an inclusive culture and climate by promoting critical discourse and meaningful interactions between all members of our campus community.

Equal Employment Opportunity:

The University of Wisconsin-Platteville is committed to recruiting, supporting and fostering a diverse, inclusive and civil community of outstanding faculty, staff and students, and is an AA/EEO Employer. A criminal background check is required for employment. Applicants must be legally entitled to work in the U.S. at time of hire.

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

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The University of Wisconsin-Platteville is committed to recruiting, supporting and fostering a diverse, inclusive and civil community of outstanding faculty, staff and students, and is an AA/EEO Employer. A criminal background check is required for employment. Applicants must be legally entitled to work in the U.S. at time of hire.

In compliance with the Clery Act of 1998, the University of Wisconsin-Platteville Annual Security & Annual Fire Safety Report is available for review. Call the UW-Platteville Campus Police Office at 608.342.1584 for a paper copy of the annual report.

The University of Wisconsin System is engaged in a Title and Total Compensation (TTC) project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change in Spring 2020. Job duties and responsibilities will remain the same. For more information please visit: wisconsin.edu/ohrwd/title-and-total-compensation-study.

Required Postings:
Labor Law Poster – English
Labor Law Poster – Spanish
Families First Coronavirus Response Act Update
Labor Condition Applications
Labor Certifications Applications

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