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CRM Business Analyst

Apply now Job no: 498300
Work type: Academic Staff - 12 Month Renewable
Location: All UWP Campuses
Categories: Technology/Information Systems, Office and Administrative

Position Summary:

The CRM Business Analyst provides functional support for the Office of Recruitment’s customer relationship management system (CRM) and integrations with the student information system (SIS). This position maintains the CRM’s day-to-day business processes and is responsible for ensuring data integrity and security. Conducts business process analyses, needs assessments, and preliminary cost/benefit analyses in an effort to align information technology (IT) solutions with business initiatives. Prepares functional, system, and program specifications. Holds a higher level of technical skills and application in their work, variation in activities, longer-term work, latitude to apply skills to solve routine problems without review, and some latitude to devise the approach and method to performing assignments. Performs routine work without supervision, seeking assistance when guidelines are inadequate, significant deviations are proposed, or when unanticipated problems arise.

This position has the opportunity for a hybrid/remote schedule depending on candidate location. Expectations regarding in-person and remote work will be determined at the time of hire.

This is a full-time, benefit and paid leave eligible position. Starting salary for this position is $47,000.


System Configuration and Management

  • Design CRM’s system configurations to support recruitment, admission, and communications business practices and reporting for undergraduates and graduates, domestic and international students, and all three campus plus fully online programs.
  • Build and maintain automated and ad hoc business processes within the system
  • Perform quality assurance testing by designing and implementing test plans and scripts related to upgrades and new features
  • Support integrations with third-party platforms, such as text messaging systems, website request for information forms, and virtual tour platforms
  • Review business practices and processes regularly to increase efficiency/effectiveness and to problem solve day-to-day issues
  • Liaise with Information Technology Services related to system development efforts
  • Document business processes and procedures 

Data Integrity and Management

  • Clean, transform, and load third-party data, including but not limited to prospective student contact lists
  • Interface with remote systems by creating and maintaining the import and export of files. Writes programs to interface with existing web services.
  • Work in conjunction with admission advisors, campus visit specialist, and student workers to maintain and improve data integrity 
  • Prioritize data security to minimize exposure and risk to UW-Platteville 
  • Determines and recommends programs required for optimal problem solution within cost/performance objectives

Supporting Communications and Reporting

  • Support the data needs of Enrollment Management, Office of Marketing and Communications, International Programs, and Office of Institutional Research
  • Assist stakeholders with interpreting CRM data for use in communications and reporting
  • Pull internal reports and perform basic data analyses to inform decision-making
  • Participates in requirements planning and feasibility determination 

Other duties as assigned

  • Formulates and defines systems scope and objectives through research and fact-finding combined with an understanding of applicable business systems and industry requirements
  • Devises or modifies moderately complex information systems including analysis of business and user needs, documenting requirements, and revising existing system logic difficulties as necessary
  • Participates in requirements planning and feasibility determination
  • Works on tasks including project or functional requirements, functional design, functional configuration, testing, and documentation
  • Trains, serves as a resource, and provides guidance to other IT business analysts on routine problems, work processes, and policies 

What You’ll Need to Succeed:


  • Bachelor's Degree
  • Two-years related professional experience
  • Strong interpersonal communication skills
  • CRM/SIS experience
  • Ability to perform some limited travel


  • Three-years of experience in higher education
  • Data analysis and reporting experience

Why It’s Great to be a Pioneer:

The University of Wisconsin-Platteville, founded in 1866, offers 47 baccalaureate and 10 master's programs. It possesses institutional strengths in middle level education, engineering, industrial technology, agriculture, criminal justice and business. The campus is located in Southwest Wisconsin's largest and most historic community. The region offers excellent school systems, high quality medical and hospital facilities, outstanding recreational opportunities, and vibrant businesses and industries. UW-Platteville is a cultural and educational center for the Tri-State region of Illinois, Iowa and Wisconsin.

Take a virtual tour of our campus!

Application Deadline:

Applications must be submitted through our online applicant portal, and are due by: June 2, 2023. Applications will be accepted until the position has been filled.

How to Apply:

The following documents are required for applicant consideration:

  • Letter of application addressing all required qualifications
  • A current resume
  • Contact information (name, telephone number, and email address) for 3 professional references.
  • Additional documents as needed

We Support Diversity and Inclusion:

Our mission is to foster a diverse environment that contributes to an inclusive culture and climate by promoting critical discourse and meaningful interactions between all members of our campus community.

Equal Employment Opportunity:

The University of Wisconsin-Platteville is committed to recruiting, supporting and fostering a diverse, inclusive and civil community of outstanding faculty, staff and students, and is an AA/EEO Employer. A criminal background check is required for employment. Applicants must be legally entitled to work in the U.S. at time of hire.

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

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The University of Wisconsin-Platteville is committed to recruiting, supporting and fostering a diverse, inclusive and civil community of outstanding faculty, staff and students, and is an AA/EEO Employer. A criminal background check is required for employment. Applicants must be legally entitled to work in the U.S. at time of hire.

It is the policy of the University of Wisconsin-Platteville to provide equal employment opportunity to all individuals regardless of race, color, creed, sex, sexual orientation, age, national origin, ancestry, disability, marital status, pregnancy, political affiliation, arrest or conviction record, identity as a veteran, disabled veteran, Vietnam era veteran, membership in the national guard, state defense force or any other reserve component of the military forces of the United States or this state. Sexual harassment is illegal and will not be tolerated. Co-workers and supervisors may not retaliate against any employee, student, or job applicant because he or she filed a complaint, assisted in an investigation or participated in any proceeding alleging discrimination on the foregoing basis.

The University ensures physical accessibility to work environments for persons with disabilities and will provided reasonable accommodations to ensure equal access to employment. Upon request, the University will provide reasonable accommodations for religious observances and practices. The University is committed to a program of affirmative action for women, racial minorities, persons with disabilities, disabled veterans and veterans of the Vietnam era. While the Chancellor assumes overall responsibility for the success of the program, university administrators and supervisors are responsible and accountable for implementation. Authority for monitoring the program is delegated to Human Resources.

Each individual associated with the University is called upon to pledge a new and revitalized commitment to build and maintain a campus environment free of harassment and discrimination, an environment that fosters mutual respect, recognizes the dignity and worth of all people, and promotes to the fullest, equal employment opportunity through affirmative action.

In compliance with the Clery Act of 1998, the University of Wisconsin-Platteville Annual Security & Annual Fire Safety Report is available for review. Call the UW-Platteville Campus Police Office at 608.342.1584 for a paper copy of the annual report.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).

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